Officially registered in 1866 by Jasper Newton 'Jack' Daniel, the distillery is located in Lynchburg, ironically in a dry county where selling alcohol is still illegal today. It has survived prohibition and wars to become the best-selling American whiskey in the world.

What separates Jack Daniel's from bourbon is the 'Lincoln County Process.' The spirit is slowly drip-filtered through 10 feet of hard sugar maple charcoal before maturation. This extra step removes impurities and imparts its signature smooth, mellow character.