Booker Noe, the 6th generation master distiller at Jim Beam and grandson of Jim Beam himself, created Booker's as a holiday gift for his close friends. He bottled the bourbon straight from the barrel, uncut and unfiltered, sparking the modern small-batch bourbon revolution.

Bottled directly from the center of the rackhouse where the temperature and humidity create the boldest flavors, Booker's is famously high proof. It explodes on the palate with heavy vanilla, rich toasted nuts, intense tobacco, and a ridiculously long, fiery finish.